Target by interests, behaviours, demographics, or, target your website traffic, people who looked at a certain page, your email list… there are so many options and the retargeting can be super focused too! It’s all about testing, learning and optimising the Ads but the beauty of Facebook & Instagram is that you can see quickly if the campaign is working and you can measure your results – so you don’t end up wasting time and money!
We can create and manage new advertising campaigns and online sales funnels as well as optimise website conversions, helping you generate leads and convert them into paying customers!
Facebook Ads Manager is generally the most cost effective and powerful platform for social advertising. Combine Ads Manager with the volume of people using the Facebook channels and the vast spread in their demographics, and most campaigns boil down to working best here. However, depending on your audience and your goals, we will always consider all of the channels and can also offer Ads on Messenger, LinkedIn, Twitter and Pinterest.
Rather than thinking Google Ads v. Facebook Ads, we look at how these two major marketing channels can support one another. Research shows that Facebook advertising can boost brand searches on Google by 34%, and Google Ads can support Facebook by driving quality web traffic which feeds straight into your sales funnel.
It all starts with a discovery call to see if we’re a good fit! We’ll then…
- Run through a questionnaire to find out more about your business and objectives
- Plan a strategy geared at getting you the best results
- Ensure that the right set up is in place to generate leads and help convert them, including creating landing pages, installing the Facebook Pixel, Insight tag (or any relevant tracking) and getting a strong nurture sequence in place.
- Create strong copy and creative Ads
- Research and set up the best audiences to target
- Test variables to see what calls out to your audiences best
Then as your campaign is up and running we will continue to optimise and scale it, checking the stats daily and providing you with regular reporting and feedback.
‘What you do today can improve all of your tomorrows’
Already running Ads but can’t understand why they aren’t delivering? We can run a 60 minute screen sharing session to go through your existing Ad set up, targeting & creative and see why your ads aren’t getting you the results you want, or to just answer any queries you have. Whether it’s to help you better understand some of the intricacies of the algorithm or to help navigate Ads manager we can help you get more from you social marketing.
This is for you if one power hour doesn’t feel like enough, and you’d like more ongoing 1:1 support rather than trying to figure it all out on your own. You can book a Nutshell Cluster of 3 hours worth of our screen sharing, troubleshooting sessions. After the initial power hour you can use the remainder of the time whenever you choose in blocks of at least 30 minutes.
Whether it’s building brand awareness, driving engagement or increasing web traffic – we can audit what’s working and not working currently and create and deliver a clear and effective content plan reflecting your brand’s tone of voice, objectives and vision. We will connect with your audience and key influencers with concise copy, curated content, unique visuals and cracking customer service and crisis management.