ADS AUDIT FOR 2024 GROWTH

Did your Q4 campaigns fly or flop this year?

Have they set you up to hit your growth targets for 2024?

Black Friday / Cyber Monday, or any other seasonal offers should do two things for your e-commerce business; give you a healthy spike in turnover to help hit your end of year targets, and set you up with new audiences, email lists and customers to heavily support your growth in the months ahead.

If you’re not sure if you’ve made the most of your offers in Q4, you’re not feeling 100% confident in interpreting the success of your campaigns, or if you don’t know how to maximise the success of your campaigns by building on them next year, we can help.

 

WHY GET AN ADS AUDIT?

Whether your Q4 campaigns flew or flopped, it’s not always easy to see the wood for the trees in your own business. For busy Marketing Managers and business owners it can feel impossible to take the time out to properly analyse where the value has really been gained from your sale, and how you can apply those learnings to successful future campaigns.

At the start of a new year we know you have new targets and are keen to have the right strategies in place to ensure your sales and returns keep growing throughout 2024, which makes this a great time of year for an independent audit to cross reference with your ads team’s findings.

WHAT SHOULD YOU EXPECT FROM OUR ADS AUDIT?

First of all, we want to hear from you. What were your Q4 goals, what was your strategy and how do you think it went? And really importantly, we’re also going to want to hear more about your goals for 2024. So, we’ll begin the audit with a 30 minute Zoom call to get a clear picture of your business, and where you’re at with your campaigns.

With access to you ads accounts, we will then audit your Q4 campaigns. We’ll dig right into the data to find what really worked for you, what didn’t, and how your campaigns could be improved in the future.

After looking back, we’ll look forward and advise on how you can take the learnings, data and new customers you’ve gained to hit the growth you’re planning for 2024.

The audit feedback will come in a written report for you to share with your team.

WHO ARE NUTSHELL AND HOW CAN WE HELP?

We’re Julie and Sophie, and as both Meta Business Partners and Certified Google Partners, we work with e-commerce brands who are ready to scale with ads using Meta, Google, TikTok and LinkedIn.

Ads are part of a larger eco-system of digital tools which all need to be working together to grow your business, so as well as running ad campaigns, we get under the bonnet of our client’s businesses and make sure all elements of the machine are supporting one another to efficiently reach growth targets.

We personally have our hands on all of our clients accounts, but are supported by a talented team with specialist skills.

Since Nutshell was formed in 2018 it has grown and thrived by nurturing close client relationships and being central to the growth which has transformed our client’s businesses.

 

“Finding the right [ad agency] for our business has been a challenging process and we are so thrilled to have found and to be working with Nutshell. Not only for the growth they've helped us implement but also as Sophie and Julie truly feel like an extension of our team and have fitted seamlessly into our business . 

We have an enjoyable and productive working relationship with regular, clear communication. Their depth of knowledge is very impressive and a valuable resource. 

Nutshell go above and beyond their remit with advice and suggestions on business and e-commerce strategies and are a trusted soundboard. 

With their help we have consistently achieved YOY growth and feel secure that the strategy they have in place for Q4 will continue to hit targets.”

Lara Petruccelli, CMO, Ancient + Brave

STILL GOT A FEW QUESTIONS?

  • No. All of the valuable data lies in your account, and we need time to independently work through it to find the areas which need fine tuning to optimise your campaigns. Ideally, we would also like access to your Shopify and GA4 accounts.

    We can guide you through setting up access.

  • If Klaviyo is used as a part of your funnel we’d love to get in to review how it’s supporting your ads, but we wouldn’t include a full Klaviyo audit.

  • Our recommendations will be clear to anyone compentent in running ads on that platform, but won’t include detailed step by step instructions.

  • Lots! You can check out some of our case studies and testimonials here

  • Once we’ve had our Zoom call and have got access to your account(s) the report will be with you within two weeks.

INVESTMENT

Your audit will include:

  • Review of campaign set up for Q4 (up to two platforms)

  • Review of any offers run in Q4 (up to two platforms)

  • Analysis of Q4 results (up to two platforms)

  • Recommended next steps to maximise the longer term benefits of your Q4 offer(s) for growth in 2024

  • Highlights of PPC competitor activity in your sector

£750*

* Our audit fee will be fully refunded to any brand who contracts us to manage ads in 2024

WE’D LOVE TO PLANT A TREE FOR YOU

 

We believe in taking small, consistent and impactful steps to support the environment. We’re lucky enough to work with some inspiring brands in the sustainability sector, and have been motivated by clients in a range of sectors making meaningful changes to their businesses which have a positive impact on the planet.

We have partnered with Ecologi in order to offset our own emissions, and pledged to plant trees for every new Nutshell client, including those booking an ads audit.