FACEBOOK AND INSTAGRAM ADS MANAGEMENT
Facebook remains the big hitter for scaling e-commerce brands. Covering four platforms, which are collectively used by nearly 3 billion users daily, it is the tool to begin testing campaigns for e-commerce products. It’s a dynamic, engaging and high converting space to be advertising in.
Facebook and Instagram are still our most popular channels. The original, and still arguably the most sophisticated, Facebook Ads Manager provides us with a giant, highly diverse audience, extraordinary targeting opportunities and a breadth of visual and creative options. Put those core elements into the right hands and the possibilities for reaching, and engaging with, your market are vast.
FACEBOOK ADS FOR GROWING E-COMMERCE
UK statistics show that Facebook, Instagram, Whats App and Messenger user numbers continue to surge, and the results we continually get for our clients prove they remain central to advertising growth strategies for e-commerce brands.
The fact that Shopify has grown in line with Facebook isn’t a coincidence, and any e-comm store seeking success is leaving money on the table if they neglect to invest in well optimised Facebook Ads. With the right strategy in place, you can achieve success and thrive in the highly competitive world of online retail.
WHAT ARE THE BENEFITS OF WORKING WITH THE RIGHT FACEBOOK ADS CONSULTANT
Working with the right partner will be a game changer for your business.
Highly effective Facebook ads campaigns and customer research to efficiently reach your target audience and drive sales at lower costs.
Extensive platform knowledge means we create comprehensive campaigns that are tailored to your specific goals.
Day to day experience optimising client’s account and campaigns provides valuable insight into what’s working, and what’s not, and informs decisions on campaigns and how your ads budget is most effectively managed.
Delivering return on investment, taking the stress and worry of Facebook ads off your plate, freeing you up to run your business.
WHAT SHOULD YOU EXPECT FROM OUR FACEBOOK ADS SERVICE?
At the coal face of Facebook ads day in, day out, we are under the skin of all aspects of the platform, including targeting options, ad formats, creative strategies, optimisation strategies, tracking performance metrics, etc.
We are constantly training, learning and updating our skills so you don’t have to.
On a more personal level, we want you to feel like we are part of your team. We want your business to grow, and are here to support you with that.
Fully ‘done for you’ Facebook ads management, includes:
Running of campaigns across the Meta platforms (Facebook, Instagram, WhatsApp and Facebook Messenger, as appropriate)
Fortnightly or monthly reporting and catch up call (regularity to suit you)
Website review and regular monitoring for optimisation opportunities
Review of digital marketing activities, and feedback on opportunities
“As somewhat of a cynic where social media advertising is concerned, I was cautious when considering who to entrust Leapfrog to. I was recommended Nutshell by a friend and have been hugely impressed by what they’ve delivered.
Not only the results and returns that I wished for but a great working relationship built on consistent feedback, honest appraisals and creative support. I feel very confident in recommending Nutshell to any business considering launching a new advertising strategy.”
Stephanie Drax, Founder, Leapfrog Remedies
QUESTIONS WE’RE FREQUENTLY ASKED ABOUT FACEBOOK ADS
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Think Bake Off. Same brief, colossal variety in results. If a few eggs and some flour in different hands can produce such varied outcomes, imagine the range of results you can get with all the facets of a Facebook campaign. If you’ve had failed campaigns in the past, we will tell you exactly what’s going on and how to fix it. Not knowing and not acting is costing you money.
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We will never promise immediate returns, but we’re results focused from day one and our strategy will be to breathe early life into your return on ad spend.
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Shopify pretty much exists because of Facebook Ads (read more about this - Why Every E-commerce Store NEEDS Facebook and Google Ads). The businesses which are scaled on Facebook are a perfect fit for Shopify, and that’s no coincidence. It’s one of the many platforms we keep up to date with, and yes, we’ll be in there and also giving recommendations on how you can improve your Shopify conversion rate.
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Yes as a Meta Ads Agency we run campaigns across all of the Meta properties, including Messenger.
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Yes! Driving the numbers on those lists in Klaviyo will feed other parts of the funnel that we design for you and grow the marketing ecosystem for your brand.
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Ads are our specialism, and we get better results by doubling down in this one area. However, we have trusted contacts who specialise across the digital marketing mix and we’re always happy to recommend extra support from within our network.
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As part of our Facebook ads management service we will look at your current sales, your margins and your goals and give you a realistic view on what you’ll need to spend to achieve them.
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This very much depends on your business, your budget and your objectives. We’d recommend booking in a call with us and talking these through.
USEFUL READING FOR SCALING BRANDS
Do you run an e-commerce brand with sustainability at its core?
Check out our article The Future of Sustainable Ecommerce Advertising: Trends to Watch Out For
Do you have a handle on the metrics coming out of your Facebook ads account?
Check out our article Making sense of your key e-comm Facebook ads metrics - and how to act on them
Does your advertising strategy rely on the Boost button?
Check out our article Step Away from the Boost Button!
Is now the right time for you to be investing in an agency?
Check out our article ‘We can’t afford an agency’… but what is the true cost of running your own ads?
WE’D LOVE TO PLANT A TREE FOR YOU
We believe in taking small, consistent and impactful steps to support the environment. We’re lucky enough to work with some inspiring brands in the sustainability sector, and have been motivated by clients in a range of sectors making meaningful changes to their businesses which have a positive impact on the planet.
We have partnered with Ecologi in order to offset our own emissions, and we have pledged to plant a thicket of trees for every new Nutshell client.