GOOGLE ADS MANAGEMENT
Google Ads is arguably the fastest moving, most innovative platform we’ve worked on in the last year…. and we couldn’t be more excited by the ever increasing opportunities it provides.
The platform has come such a long way from the days of purely keyword driven Google Adwords campaigns. The new tools which have been (and continue to be) unpacked over the last year continue to redefine the consumer experience and put the Google ecosystem right at the top of the stack for brands looking to find new, good-fit customers and build a deeper resonance with existing ones. As a Google Partner we’re proud to demonstrate the latest Google Ads expertise.
GOOGLE ADS FOR GROWING E-COMMERCE
In 2023, Google Ads for e-commerce underwent a remarkable transformation, incorporating innovative features like Performance Max and Demand Generation campaign types, reshaping the online retail landscape.
Performance Max campaigns harness the power of machine learning to optimise advertising strategies, delivering unrivalled ROI, and we believe they are a key part of any e-commerce strategy. On the other hand, the newer Demand Generation campaigns open up exciting avenues to create brand awareness and attract new customers alongside the augmented reality-enhanced Shopping ads and personalised targeting.
In this fiercely competitive digital marketplace, Google Ads remains a place where e-commerce investment thrives.
Nutshell’s Google Ads Success Roadmap
WHAT ARE THE BENEFITS OF WORKING WITH THE RIGHT GOOGLE ADS CONSULTANT?
The expertise and experience which will ensure client campaigns are set up, managed and optimised efficiently.
A strategy customised to your specific business goals and target audience. The more quality we front load into the strategy and research the greater the dividends.
Cost - efficiency, and knowledge of how to allocate budget and avoid irrelevant clicks is key with Google Ads, and our know-how in this area means client budgets are managed effectively.
Scalability - as your business continues to grow our focus is continuous optimisation and scaling for continued growth.
Time savings, we handle the intricacies of campaign management freeing your team up to focus on other aspects of your business.
WHAT SHOULD YOU EXPECT FROM OUR GOOGLE ADS SERVICE?
As a certified Google Partner Agency we’re driven to take our clients businesses to the next level and are armed with the latest Google Ads expertise and support.
We’ll develop a PPC Success Roadmap for your business, and create a campaign build to support your marketing at each stage of the customer journey, which when managed and optimised, will become an invaluable part of your business growth.
On a more personal level, we want you to feel like we are part of your team. Success of our business is reliant on the success of our clients, so we’re invested in your growth from day one.
Fully ‘done for you’ Google Ads management, includes:
Full set up, management and optimisation of ads across the Google Network
Fortnightly or monthly reporting and catch up call (regularity to suit you)
Landing page review and regular monitoring for optimisation opportunities
Review of digital marketing activities, and feedback on opportunities
"If someone asked me ‘what decision have you made for your business now that you wish you’d done years ago?,’ it would have been outsourcing Google Ads to Sophie and Julie. The impact of their work has been incredible. As a brand that has been heavily reliant on organic Instagram reach, which is a landscape that’s forever changing and challenging to predict, it’s reassuring and exciting to see how they’ve taken us out of that fragile bubble and into the wider world.
Their knowledge is incredible and it’s been a relief to hand it over to them and to see them take full accountability, giving me more time to look at other areas of my business.
Without a shadow of a doubt their work is absolutely at the core of our business marketing needs from now on.”
Gemma Metcalfe-Beckers, Founder, Mutha.Hood
QUESTIONS WE’RE FREQUENTLY ASKED ABOUT GOOGLE ADS
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We’re a Google Partner and pride ourselves on our knowledge of the platform and all campaign types - we will always have a mix of campaigns in any given account but that mix will be bespoke to each brand that we work with.
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There is no one size fits all answer as this depends on budget, set up, copy, creative, website, conversion tracking and campaign type.
That said, with search and shopping campaigns, (with a tight set up) results should come in within a few days. Data takes time to accumulate and algorithmic learning and campaign maturity can take up to 90 days on the platform, but in our experience with stable returns once matured - patience definitely pays off.
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For us this is down to a combination of good planning and being nimble in our campaign management. In our planning we’ll become familiar with your business’s seasonal patterns and we’ll analyse historic data and industry trends and adapt budget, creative, copy and keywords accordingly. We’re nimble in our management; monitoring and making real-time adjustments to ensure budget is working as hard as possible.
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There are currently (October 2023) 10 main types of Google Ads campaigns, each offering a number of available ad formats within them. Don’t panic - with a clear strategy in place knowing the right campaigns for your brand growth will be simplified.
The current 10 campaign types are:
Google Search Ads
Google Shopping Ads
Google Display Ads
Google Discovery Ads
Google Video Ads
Google App Ads
Google Smart Ads
Google Local Ads
Google Performance MaxAnd the newest to the group - Google Demand Generation Ads
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This very much depends on your business, your budget and your objectives. We’d recommend booking in a call with us and talking these through.
USEFUL READING FOR SCALING BRANDS
Do you run an e-commerce brand with sustainability at its core?
Check out our article The Future of Sustainable Ecommerce Advertising: Trends to Watch Out For
Are you a scaling e-commerce store?
Check out our article Why Every E-commerce Store Needs Facebook and Google Ads
Is your website ready for ads??
Check out our article 7 Ways to Increase your Conversion Rate and your ROAS
Is now the right time for you to be investing in an agency?
Check out our article ‘We can’t afford an agency’… but what is the true cost of running your own ads?
WE’D LOVE TO PLANT A TREE FOR YOU
We believe in taking small, consistent and impactful steps to support the environment. We’re lucky enough to work with some inspiring brands in the sustainability sector, and have been motivated by clients in a range of sectors making meaningful changes to their businesses which have a positive impact on the planet.
We have partnered with Ecologi in order to offset our own emissions, and we have pledged to plant a thicket of trees for every new Nutshell client.