The ‘We Might Run Ads in the Future’ Checklist
Let’s face it, this is probably everyone who isn’t running/hasn’t run ads. It would be a bold statement to say ‘we’re never, ever going to need ads’.
And when (or if) you decide you do need a campaign, you’re going to want the best possible value out of your budget. You’ll want good returns, as quickly as possible. In order to help that to happen, here are our top three cheap and easy recommendations to be campaign ready.
Get your tracking set up
This is an absolute no-brainer for anyone with a website. Ask your web developer to put the Facebook Pixel and LinkedIn and Google Tags on your site. If you manage your own site a quick Google will give you the instructions. It’s quick, simple and free, and once it’s done you’ll be collecting data from your visitors.
Data cannot be collected retrospectively, so if, for example, you want to target an audience of people who have viewed your website in the last 180 days you need to have had the tracking on your site for 180 days.
Build your community
Targeting an audience who already know your brand and trust you should always bring in quicker and cheaper conversions. Investing the time into building highly engaging organic content will pay dividends when you start an ad campaign.
Not only will you have a warmer audience to target, but the platforms favour running ads from active accounts.
Organise your email lists
Since the iOS14 update, where we lost some visibility on users, email lists have jumped up the hierarchy of importance. Not only can (and should) email be used for nurture campaigns to support your ads, but lists can also be uploaded for targeting, excluding and lookalikes.
Finally, if you’ve got a Facebook campaign in your sights, extra points for getting your domain verified. The verification process isn’t always quick and it’s frustrating to be waiting on Facebook when you’ve got a campaign ready to go.
If getting prepped for a campaign is giving you a headache, book a call in with us and we’ll lend a helping hand.