TikTok for Eco-ecommerce - our top 7 ways to get started

With over a billion active users, TikTok has quickly become a must-have platform for businesses of all sizes. If you're an eco-conscious ecommerce brand looking to reach a younger, more engaged audience, TikTok is the perfect place to be and we’ve loved introducing TikTok Ads to brands who we’re working with on other channels.

So if you’re ready to take your sustainable ecommerce business to the next level on TikTok, you've come to the right place! 

Here are our top 7 tips to help you get started:

1 - Show off your eco-credentials - TikTok users love brands that are doing good things for the planet, so make sure to showcase your eco-friendly and sustainable practices. Share behind-the-scenes clips of your sustainable supply chain, or show off your reusable packaging. Highlight the ways in which your business is working to reduce its carbon footprint and minimize waste. You could also share tips and advice on how users can live a more sustainable lifestyle. The more you show off your green side, the more likely you are to attract like-minded TikTok users.

2 - Use those hashtags - TikTok hashtags are like gold for eco-conscious businesses! Make sure to include relevant eco-friendly hashtags in your posts, like #sustainability, #gogreen, and #eco-friendly. This will make your content discoverable to users who are looking for sustainable products. You could also create your own branded hashtag and encourage your followers to use it when they share their own eco-friendly tips and experiences.

3 - Partner with eco-influencers - Influencer marketing on TikTok is huge, especially when it comes to eco-conscious audiences. Partner with TikTok influencers who share your values and are passionate about sustainability. They can help spread the word about your brand to their followers and offer unique insights into the eco-friendly lifestyle. Influencer marketing can be a cost-effective way to reach a large, engaged audience and increase brand awareness.

4 - Stop the scroll and highlight your products - TikTok is such a visual platform, so make sure to show off your products! Highlight the unique features and benefits and showcase how they can help users live a more sustainable lifestyle. You could create product demos, unboxings, or show reviews to give users an up-close look at what you have to offer. The more visually appealing your content is, the more likely it is to catch the eye of potential customers.

5 - Utilise TikTok's ad formats - TikTok offers several different ad formats, including spark Ads, in-feed ads, branded lenses, and branded hashtags. Experiment with these different formats to see which works best for your brand and target audience.

6 - Create educational content -  TikTok is a great place to educate users about eco-friendly practices and sustainability. You could create videos that explain complex environmental issues in simple, easy-to-understand language and have some fun with it whilst sharing more about your company values and ethics.

7 - Keep it light - Remember, TikTok is all about fun! So keep your content playful. Show off your brand's unique personality and sense of humor. The more fun and engaging your content is, the more likely it is to go viral on the app. And don't forget to use humor and light-heartedness to make eco-friendly messages more approachable and relatable to your target audience.

Overall we’re enjoying TikTok as a great platform for e-commerce businesses to increase their reach and engage with their audience and build a strong presence that will lead to conversions. We’d also highlight that, more so than the Meta channels, TikTok likes a good organic following before running Ads, so get your account sorted and start creating TikToks and attracting your tribe. 

And if you're looking for a partner to help you manage your TikTok ads, look no further than Nutshell! We're here to help you navigate the world of TikTok advertising and get the results you're looking for. Book a call with us today to learn more about how we can help your business succeed on TikTok.