The original 100% natural solution to pet pee burn on grass, Dog Rocks is multi-award-winning, stocked by Pets at Home, Petco and Chewy, and trusted by over a million pet owners worldwide. They came to Nutshell at the start of 2025 with a plan to grow the B2C business, a seasonal UK window to hit, a cold US market to crack, and paid media that had delivered near-zero return the year before.

THE CHALLENGE

When we took over the account, Meta had generated just a handful of conversions over 2024. Google tracking was incomplete, meaning there was no reliable picture of what was working. The task was to rebuild from the ground up - fix the infrastructure, overhaul landing pages for two territories, develop creative that converted, and establish a paid media engine capable of driving sustainable new customer growth.

THE RESULTS

Over 3,000 new customers acquired in eight months, with a blended acquisition cost of £17.24. Landing page optimisation improved conversion rates significantly, directly reducing cost per purchase across both channels.

WHAT THE CLIENT SAID

"I have worked with Nutshell from the start of our transition from B2B to B2C and they have been amazing. It was really important for me to have regular and organised reporting and this they have provided. They are clearly knowledgeable, across the fast and ever evolving landscapes we deal with (Meta and Google) and ahead of the curve in terms of how to grow consumer brands in this respect. They go above and beyond on every level and I can't recommend them highly enough."

Carina Evans, CEO - Dog Rocks