ADS AUDIT
What’s working, what’s wasting money, and what should we do next is the top line every Founder wants to know about their ad campaigns. With an ads audit we can take a look under the bonnet and give you a clear picture of what’s going on, and what your next steps should be to make your campaigns more profitable.
Running Meta and Google Ads at scale means managing a lot of moving parts, and the platforms themselves don't make it easy to see where things have drifted. Tracking gaps that creep in after updates, bid strategies that get set up once and are never revisited, creative that quietly gets stale, today’s campaign strategy outgrowing last year’s campaign structure… are all common culprits of results which are missing the mark.
Small inefficiencies on a £2-3k a month budget become expensive ones at £5k+. Our audit goes through your accounts top to bottom - tracking and signal quality, creative, campaign structure, bidding, attribution, and hands you a clear picture of where your budget is actually going, and a prioritised plan to get more from every pound you spend.
Getting started is simple. Book a 15 minute call to discuss your needs and see if you are a good fit for our audit process, pay upfront (£480 for one platform, £650 for Meta and Google together), and we'll send over straightforward access instructions. We do the rest. You'll receive a written report, followed by a 30 minute call where we talk you through the findings and the actions we'd prioritise first.
Want us to action those changes? Sign up to our ads management services within 30 days of your feedback call and we will take the full cost of your audit out of the first month’s fee.
WHAT OUR ADS CLIENTS SAY
“Having a Google Ads audit by Nutshell has helped our business hugely. We were upping our ad spend constantly assuming we would get better results but not seeing improvements. Julie and Sophie highlighted fundamental set-up mistakes we never would have discovered alone and helped us spend our money in a more concentrated, specific way to make sure our ads were generating sales, not just views. They also ensured we had clear and accurate conversion figures so we know exactly where our spend is going.”
Michelle Lewis, Head of Sales, Juliet Dunn