ADS AUDIT
What’s working, what’s wasting money, and what should we do next is the top line every Founder wants to know about their ad campaigns. With an ads audit we can take a look under the bonnet and give you a clear picture of what’s going on, and what your next steps should be to make your campaigns more profitable.
Running Meta and Google Ads at scale means managing a lot of moving parts, and the platforms themselves don't make it easy to see where things have drifted. Tracking gaps that creep in after updates, bid strategies that get set up once and are never revisited, creative that quietly gets stale, today’s campaign strategy outgrowing last year’s campaign structure… are all common culprits of results which are missing the mark.
Small inefficiencies on a £2-3k a month budget become expensive ones at £5k+. Our audit goes through your accounts top to bottom - tracking and signal quality, creative, campaign structure, bidding, attribution, and hands you a clear picture of where your budget is actually going, and a prioritised plan to get more from every pound you spend.
Getting started is simple. Book a 15 minute call to discuss your needs and see if you are a good fit for our audit process, pay upfront (£480 for one platform, £650 for Meta and Google together), and we'll send over straightforward access instructions. We do the rest. You'll receive a written report, followed by a 30 minute call where we talk you through the findings and the actions we'd prioritise first.
Want us to action those changes? Sign up to our ads management services within 30 days of your feedback call and we will take the full cost of your audit out of the first month’s fee.
WHAT OUR ADS CLIENTS SAY
“Before working with Julie and Sophie at Nutshell, we felt a bit lost with our digital marketing. We had a strong brand and a clear vision, but struggled to translate that into a consistent and effective online strategy.
From the start, it was clear that Julie and Sophie took the time to thoroughly research and understand our sector. They really understood our values, our audience, and what makes us different, and built a strategy that felt tailored to our goals.
Their advice went far beyond just running ads. Their input on our website, landing pages, and overall customer journey was incredibly valuable and showed us they were genuinely invested in helping our whole business grow, not just driving traffic.
What we’ve appreciated most is how brilliantly they’ve communicated and managed the partnership. They’ve been responsive, collaborative, and just really lovely to work with, always clear, honest, and on the ball.
The ad results have supported growth in our business. We are in a competitive sector, so it has not always been easy to stand out, but Julie and Sophie have helped us find niches and focus on areas where we are seeing stronger engagement and more relevant traffic.
If we were to recommend Nutshell to a friend (and we often do!), we’d say they’re smart, strategic, and genuinely care. Their approach is thoughtful, no-nonsense, and grounded in a real understanding of what businesses need to grow. Working with Julie and Sophie has been a pleasure.”
Suzie Gillespie, Co-Founder, Moo + Yoo