META AND GOOGLE ADS MANAGEMENT
It’s more than just ads management… we will work closely with you to understand your business, your products/services, your competitors, your target audience and, most importantly, your objectives.
Most of the brands we work with run Meta and Google Ads together. Not because it ticks more boxes, but because each channel plays a different role in driving results.
META ADS
Meta, primarily across Facebook and Instagram, is where people discover brands they weren't looking for yet. It's where you stop someone mid-scroll, make them think "oh, that's interesting", and start building the kind of familiarity that eventually turns into a sale.
With over 3 billion people using Meta's platforms every day, the audience is there. What matters is knowing how to reach the right people, with the right creative, at the right moment.
GOOGLE ADS
Search, Shopping, YouTube, Performance Max, DemandGen - Google is a much bigger ecosystem than most people realise, and it's moved a long way from just bidding on keywords.
Google is traditionally where you show up when someone is already looking. However, when it's robustly set up and well managed, Google doesn't just catch people at the bottom of the funnel. It reaches potential customers at every stage, from the first time they search a category to the moment they're ready to buy. As a certified Google Partner, we know the platform inside out, and we stay on top of how fast it moves.
WHY WE RUN THEM TOGETHER
Meta and Google each cover the full funnel in their own way, which is exactly why running them together is so powerful. When both are working, you're not just doubling your reach, you're building a joined-up strategy where each platform makes the other work harder.
… BUT THEY CAN ALSO STAND ALONE
Your business may not be ready for, or want, Meta and Google Ads together, and that’s fine. For some brands getting established on one platform before adding a second makes better sense.
WHAT TO EXPECT FROM WORKING WITH US
We handle strategy, setup, day-to-day management, reporting and ongoing optimisation across both platforms. Here's what that looks like in practice:
A strategy built around your business. Before anything goes live, we get under the skin of what you're trying to achieve, what you’ve done historically and where you are now. The strategy comes first, always.
Full account review, setup where needed and management. Assessment of tracking, campaign structure, creative formats - all of it. You won't need to worry about the mechanics.
Creative direction. We'll brief you on what's needed and when, tailored to each platform and each stage of the funnel. Successful creative is the engine of successful ads. If this is something you’d like to outsource, check out our Creative Bolt-On below.
Honest feedback on your website. Ads can only do so much if the page people land on isn't converting. We'll review that journey and advise on increasing your conversion rate.
Weekly reporting and fortnightly or monthly calls, whatever suits you. No jargon, no vanity metrics, just a clear picture of what's happening and what we're doing about it. We want to understand the metrics that matter to your business and make sure you have clear visibility on those.
Julie and Sophie, on your account. Every brand we work with deals directly with us, and we stay closely involved in the strategy and performance of every account we manage.
CREATIVE BOLT-ON
Strong creative drives successful campaigns, and a regular supply of diverse content is potentially the biggest lever we have to successfully scale. However, not all brands want to take on their own creative editing.
If this is you, ask us about our ‘Creative Bolt-On’, whereby you provide us with raw assets (photography and video, such as Founder content, voiceovers and b-roll) and our editors turn them into static and video assets for ads.
QUESTIONS WE’RE FREQUENTLY ASKED ABOUT ADS MANAGEMENT
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We'll always give you an honest assessment on this, but it’s not an answer we can guarantee. Google Search and Shopping can show early signs within days when the setup is right. Meta typically needs a bit more time to gather data and find its rhythm. For both platforms, somewhere around 60–90 days is usually when things start to mature. If we’re taking over existing campaigns results will come sooner than if we’re starting from scratch. We're focused on results from day one, but we'd rather set realistic expectations than overpromise.
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We typically work with brands spending a minimum of £5k a month on paid media. Within that, we'll look at your margins, your goals and where you are right now, and give you a straightforward view on how to split budget across both platforms.
We’re open to working with brands with budgets below this threshold (particularly if we’re looking at a single platform), if we think we can add the value you are looking for.
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It's a fair question. In our experience, failed campaigns usually come down to a few things - weak structure, the wrong creative, tracking that isn't set up properly, a website that isn't converting, or a strategy that didn't fit the stage the business was at. We'll look at what happened and tell you honestly what we think needs to change.
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Meta and Google together is the approach we recommend for most growing D2C brands. However, if a single-channel strategy makes more sense for where you are right now, we're happy to talk it through.
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Paid ads are our specialism and we stay focused there. But we have a good network of people we trust across the rest of the digital mix, and we're always happy to point you in the right direction.
WE’D LOVE TO PLANT A TREE FOR YOU
We believe in taking small, consistent and impactful steps to support the environment. We’re lucky enough to work with some inspiring brands in the sustainability sector, and have been motivated by clients in a range of sectors making meaningful changes to their businesses which have a positive impact on the planet.
In 2021 we partnered with Ecologi to offset our own emissions, and to date have planted over 1500 trees, have supported the prevention of 50.67 tCO2e from being emitted through 41 verified carbon avoidance projects, and even become Ecologi investors. We plant a thicket of trees for every new Nutshell client.
ANCIENT + BRAVE CASE STUDY
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