CASE STUDY: THE FABLED THREAD
A luxury embroidery, needlepoint and sewing brand built on a clear and compelling idea: that there is no such thing as someone who doesn’t enjoy sewing - only people who haven’t found the right kit yet!
“I’d been quite anxious about starting any kind of paid advertising. I always worried about how it might affect the authenticity of our business, and about becoming dependent on ads. That completely changed when I met Julie and Sophie. They really understood my concerns and the way I wanted to present our business — which felt quite different from the typical approach to paid ads.”
Eppie, Founder and CEO
THE CHALLENGE
Eppie came to us as a curious sceptic and a new comer to Paid Social. The Fabled Thread had reached a point where she wanted to know whether advertising could amplify those foundations.
This created a different brief from most of our client relationships: No underperforming agency to replace, no broken account to fix. Just a blank slate, a healthy business, and the challenge to show what Ads could do for the business.
With no benchmark data to work from a modest ROAS target of x1.4 (net) was set to launch Meta Ads against.
THE RESULTS
The shape of the curve above tells the story as clearly as any number: a business that had been organically stable for years, accelerating sharply once a scalable acquisition channel was in place. What started as a sceptic’s experiment proved itself as an effective means of new customer acquisition for the business.
Whilst attribution proved challenging as growth accelerated, the bigger picture is a brand with two healthy, scaling paid channels, a product range expanding with confidence, and a founder who knows that when she launches something new, there is an engine ready to drive customers to it.
For a brand built on the joy of making things carefully, it is fitting that the growth has been built the same way - methodically, with real attention, and with pride in the results.
WHAT THE CLIENT SAID
“Julie and Sophie feel like an extension of our own team. They consistently go above and beyond — offering thoughtful advice, adapting to our needs, and suggesting improvements that go far beyond their immediate role, including ways to improve conversion across other parts of the business."
"Working with them has genuinely transformed our business. Most importantly, I trust them completely with our budget and how we scale. They understand what we're trying to achieve and manage spend in a way that never makes me feel like I need to micromanage."
Eppi Thompson, Founder
