SHOPIFY SELLERS!
Want to learn how to grow your business with Facebook and Instagram Ads without the jargon?
Let’s face it, your Shopify Store can scale without Facebook and Instagram Ads, but you will scale a lot faster with them!
After a quick ‘boost’ or a half hour play in Ads Manager, some say that Facebook Ads don’t work...the truth is that they definitely do work, but you need to ensure that the ground work and strategy are in place.
We see all too often that without that knowledge it’s easy to throw money straight into Zuck’s pocket... for no return.
In truth, the demand for Facebook and Instagram Ads keeps rising as they provide an efficient and measurable route to market.
IF YOU WANT TO USE ADS TO…
👉 Grow your audience
👉 Build trust
👉 Drive sales
👉 Scale return on investment
...THEN ADS IN A NUTSHELL IS THE COURSE FOR YOU
"Julie is a great coach! As a social media manager I found myself needing an extra fresh pair of eyes regarding one of my e-commerce client's Facebook and Instagram ads campaign. After booking a power hour call with her she coached me through the whole process giving me some invaluable insight on the ads. She is very clear and helpful, and I'd definitely recommend her!"
—Sarah Duane, Social Media Manager
CONNECT ▻ ADVERTISE ▻ MEASURE
It’s the detail that delivers results. Ensuring that the account is set up correctly with a verified website, Meta pixel, events and CAPI all in place is the best start point for Ads.
As Shopify Partners we’ll guide you through best practice set up for your Shopify Store Meta connections, and as Ads geeks we’ll walk you through getting your first campaigns up and running.
WHO IS THIS PROGRAMME FOR?
This course is for you if...
👉 You are a Shopify seller and want to advertise
👉 You’re getting good traction organically and ready to move the dial with Ads
👉 You have already had a go at boosting posts or dabbled in Ads... but there are so many options and you don’t have the confidence to go all in, and/or you are unsure if your account is fully connected and optimised
👉 You’re winging it with your marketing efforts and want to create a reliable funnel of sales
👉 You’re not getting the returns you want from your current marketing efforts
👉 You want to take control of your own Ads through a simple step by step process to get your campaigns up and running
We will support you, get you connected and kick start your campaign building
HOW DOES IT WORK?
This is a fuss free, self study course, designed for you to be able to implement as you learn - in your own time (because we know that you need a bit of flex for this sort of thing!).
You’ll log on to the Nutshell Hub and work through the modules that simplify it all in step by step instructions.
Training videos will keep a good pace and are designed to show you the exact training you need - no more, no less.
Support, if required, is available via the hub
"The breadth and depth of Nutshell's knowledge is very impressive and their ability to distill that expertise into understandable information was and is hugely helpful. Ads can feel fairly daunting but Julie really guided us through in a clear and engaging way and gave us confidence. I know that Nutshell’s course will be an invaluable resource for any business."
— Lara Petrucelli, Head of Marketing at Ancient + Brave
PROGRAMME CONTENT
Create and set up your Meta business account so it’s ready for Ads
Installing and testing your pixel
Verifying your domain
Setting up a Conversions API (CAPI) between your Meta and Shopify accounts
Configuring & testing your Events
Introduction to building audiences and what to test
Introduction to copy and creative, and what to test
Step by step campaign build
Introduction to the metrics you should be watching
Understand your account and approach Ads with the right strategy in place.
All for a fraction of the cost of monthly Ads management
INVESTMENT £295
“I asked Nutshell to help me with Facebook Ads for a short time as I was struggling to make sense of all the intricacies of Facebook and to make it effective. It's been really helpful, we will continue to work together to build out a longer campaign in the future as well, which I'm really looking forward to - certainly a weight off my mind as a small business owner!"
— Kathryn Meadows, Owner, The Movement Garage
WHO ARE NUTSHELL?
We’re Julie and Sophie - self confessed Ads nerds with broad ranging marketing experience. We specialise in growing Shopify based businesses via Ads, from product launches, and promotional sales to subscription growth and strategic campaigns pre-investment - this is our jam!
We love Ads because we know they work, and we invest a lot of our time in keeping up to date with developments in this ever changing space. We’re excited to share our knowledge and experience and to help you access these tools effectively to drive growth in your businesses
"Nutshell are the absolute font of knowledge when it comes to advertising on social media platforms. They're super diligent, have an exacting eye for detail and can explain / utilise data brilliantly. If you need paid ads in your business, you need Nutshell!"
— Katie Yarde, Content Writer for E-Commerce Brands
FAQs
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It’s a self study course so sign up today and we’ll send you the access straight away.
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If you’re brand new to Ads manager this is the course to get you set up - if you’ve already had a dabble with Ads this will be a useful checklist to ensure your set up is all correctly in place and then to get develop the right strategic approach to Ads.
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It’s your programme area, you’ll have a unique sign in to access all content and additional resources
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The early section of this course runs through best practice in connecting your Meta account to Shopify. However if you aren’t on Shopify there is still heaps of value in the course then taking you through the steps you need to work through to kick off your camapigns.
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