You’re wanting to grab Q3 by the horns and are planning to increase ad spend. Great news, your results must be in good shape. You’re expecting revenue to follow but that annoying voice in the back of your head says, ‘but what if it drops off?’.

From 1st July 2026, meta’s introducing location-based fees on advertising, and whilst they won’t change how your campaigns perform, they will affect how much you’re billed.

Here's a scenario that plays out with almost every Shopify brand we speak to. You're running Google Shopping. Sales are coming in but growth has plateaued. you've increased budget - CPA has gone up, not down. Your agency keeps talking about optimising bids and improving product feed quality.

Most Google Ads problems don't announce themselves; there's no alert, no warning from Google saying "Hi 👋, you're wasting £800 a month here." They just quietly drain your budget while your dashboard shows metrics that look, on the surface, perfectly fine.

Lining up reliable numbers in a growing e-commerce business is one of the biggest frustrations for founders. Here’s what you need to know about attribution.