Understanding the metrics, and acting on them, is fundamental to getting a good return from your campaigns.

Have you heard this?

It’s something that marketers have been periodically chirping up about for a couple of years.

In an ideal world, most of the businesses we talk to would love to outsource their ads to us, but for many, they’re not quite at the stage where they can justify the monthly fee.

Is hitting the FB boost button always the best way to reach more people? On the blog, we discuss if it’s really the best use of budget versus running an Ad.

We’ve all had ad fatigue, where we keep churning out really similar ads, and tell ourselves these bad boys always get the good results.

Have you got an Ads Manager who responds to all your suggestions with something about 'testing'?

Let us explain....

Ignore anyone who talks about having ‘the secret sauce’ to ads success. It’s total nonsense. There is no sauce, secret or otherwise; there is understanding your platform, understanding your product, and probably most importantly, understanding your audience.

Really? I read this in a post last week, and don’t know whether it was just trying to be controversial, or whether there really is a struggle out there with getting re-targeting to work.

Increasingly, digital marketing is a team game. Adding in different methods of communication is more than likely going to strengthen your funnel, and one we think businesses can’t afford to leave out, is email marketing.

Marketers call it UGC or User Generated Content - in essence it’s where you turn your brand fans into super fans, getting them to help your marketing efforts with authentic commentary from their USER point of view.

One of the head scratchers that business owners come across when they’re navigating Ads Manager is which audiences they should choose for which campaign.

Here are our top tips for getting started.

We usually talk about how Ads should be the marketing driving force of any business, and don’t get me wrong - they’re a game changer - but every business needs content.

Ads are the quickest route to a highly targeted market, you know they’ll work for your business and your competitors are winning with them. Here we summarise the key elements you need to get to grips with in order to harness the power of social media ads.

So, why is Facebook such a successful advertising tool and why are marketers increasing their ads budgets for 2022?

Whilst a lot of the past 18 months has been unpredictable, there is still certainty that the holiday season presents the biggest opportunity for product sales, our checklist will ensure you are on track for your best Q4 yet.

Are the days of the aesthetically pleasing instagram grid numbered?

In early 2021 we pledged this was the year we’d review our impact on the environment and take action to minimise the negative affects. Here’s how we’re doing.

Many online retailers have enjoyed exceptional growth since 2020, but with a boom comes new competition, and the squabble for digital space is intense in 2021. Online businesses need to be reaching their audience from all angles, nurturing them and solving their problems.

The ongoing quest for any ads campaign is to get more results for less. If you’re running Google Ads your Quality Score is a big player in getting seen more often, higher up the page, without necessarily paying the highest bid.

Since late 2020 there’s been a lot of gnashing of teeth over the iOS 14 update and the impact it will have on digital advertisers. Over the past months the industry has got a clearer picture of how life will look post iOS 14, and we’re feeling ready!