CHAT GTP ADS MANAGEMENT
It’s the newest shift in digital marketing, and we will work closely with you to understand if ChatGPT search queries are where your next wave of customers are hiding.
The brands we work with are already finding success on Meta and Google, but as consumer behaviour moves toward AI-driven search, you need your brand to be present the moment someone asks ChatGPT for a recommendation.
CHATGPT ADS
ChatGPT is where people go when they want detailed answers, comparison lists, or curated recommendations without sifting through pages of links. It’s a completely different kind of user intent. You aren't catching someone mid-scroll, and you aren't bidding on keyword matches.
Instead, targeting here relies on ‘context hints’, which are descriptive, natural-language prompts that outline your ideal customer’s situation.
While a robust Google Ads campaign captures the direct intent when someone searches for a product like "sustainable linen bedding", your ChatGPT ads (via OpenAI) appear at the moment people are asking for advice. For example, we can train the OpenAI algorithm to naturally display your ad when a user asks ChatGPT, “How can I make my bedroom feel more like a boutique hotel room?” or “What are the best interior design trends for a cool, breathable summer bedroom?”
With millions of high-intent users turning to ChatGPT daily, positioning your ads inside the platform gives your brand an opportunity to turn up at key decision-making moments. What matters most is structuring these campaigns effectively and building a landing page strategy that turns an AI recommendation into a new customer.
WHY IT COMPLEMENTS META & GOOGLE
When added to a high functioning Meta and Google ecosystem, which is generating new interest and capturing intent, ChatGPT ads pick up the audiences who are bypassing traditional platforms and search engines entirely. Connecting all three widens the net. By positioning your brand where those users are already looking for answers, you’re creating an ecosystem where your brand is the one being recommended at every single stage of the journey.
IS THIS THE RIGHT PLATFORM FOR YOU?
OpenAI’s advertising platform is still in Beta, and still evolving. It isn't a one-size-fits-all solution for every budget or every sector. For some brands, establishing your presence on Google or Meta first makes more sense, but others could benefit from starting with Chat GTP. Book in a 30 call (link) with us where we’ll review your business and objectives and advise on best next steps.
Although still in Beta, Chat GTP Ads have been gaining ground in the UK this year, and our early test experience in the platform has proven that they are a highly valuable addition for brands looking to stay ahead of shifting search habits.
WHAT TO EXPECT FROM WORKING WITH US
We handle the strategy, custom setup, day-to-day management, and the technical tracking workarounds required to make this new platform work for you. Here is what that looks like in practice:
A strategy built around user intent. Before going live, we do a detailed review of the real questions your audience asks ChatGPT, translating their problems into the exact context hints needed to train the algorithm.
Full account set up and configuration.
Honest feedback on your website content. ChatGPT traffic usually lands on articles or educational pages. If your content doesn't have a natural, strong path to a sale or a booking, we’ll advise you on how to fix that journey.
Advanced tracking and attribution. Because the native dashboard reporting is still developing, we’ll discuss how these campaigns can slot into your existing tracking and reporting.
Julie and Sophie, on your account. You will deal directly with us. We stay closely involved in the strategy, checking the data to make sure your budget is driving meaningful actions, not just empty page views.
QUESTIONS WE’RE ASKED ABOUT CHAT GTP ADS MANAGEMENT
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ChatGPT Ads are sponsored placements that appear natively at the bottom of a user’s search results within ChatGPT. Instead of popping up mid-scroll like a social media ad, they turn up when someone has typed in a conversational question and is actively looking for specific advice, ideas, or product recommendations.
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Instead of traditional keyword matching, the OpenAI platform uses ‘Context Hints’. These are descriptive, natural language prompts that we write to train the AI's algorithm. We map out the real life situations, pain points, and lifestyle themes relevant to your business, ensuring your brand is the one recommended when those topics come up in conversation.
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The native OpenAI Ads Manager dashboard is still in Beta, and its built-in reporting is quite basic. This will be sufficient for some brands, but where there is the opportunity to connect the ads to your GA4 set up, we will work with you to get this implemented.
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Not necessarily (the current minimum spend is £15/day), but it needs to make strategic sense for your business. During our initial call, we will look at your current digital marketing setup and give you an honest appraisal of what budget is required to get meaningful data.
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It works well for both, but the strategy is different.
For E-Comm: We focus on catching consumers in the research phase; when they are asking for lifestyle advice, outfit inspiration, or product comparison lists. The goal is to position your product as the natural answer to their problem and guide them to a highly relevant page with a strong conversion rate.
For B2B Lead Generation: The focus shifts to high-value, considered purchases where people need detailed advice before making a decision. We target conversational queries where users are researching, for example, major home investments, specialised private services, or personal care options. Because these customers require trust before they pick up the phone, we ensure your ad positions you as the trusted solution and guides them towards booking an initial consultation or requesting a quote.
WE’D LOVE TO PLANT A TREE FOR YOU
We believe in taking small, consistent and impactful steps to support the environment. We’ve been lucky enough to work with some inspiring brands in the sustainability sector, and have been motivated by clients in a range of sectors making meaningful changes to their businesses which have a positive impact on the planet.
In 2021 we partnered with Ecologi to offset our own emissions, and to date have planted over 1500 trees, have supported the prevention of 50.67 tCO2e from being emitted through 41 verified carbon avoidance projects, and even become Ecologi investors. We plant a thicket of trees for every new Nutshell client.