Juliet Dunn London is an independent British resortwear designer with a loyal following in the UK and USA. They specialise in handcrafted kaftans, dresses and cover-ups for women who travel in style. The brand had been investing consistently in Google Ads. The results told a different story.

THE CHALLENGE

Juliet Dunn booked and ads audit with us to us to investigate the effectiveness of their Google Ads set up. Ads were active and the budget was healthy but there was uncertainty in results which didn’t tally with the picture on Shopify. On paper, the account looked active. In reality, the data it was reporting was unreliable, and every decision being made on the back of it was compounding the problem.

When the team came to us, we found what we often find in accounts that have been self-managed or under-reviewed; not one problem, but several, quietly working against each other.

THE RESULTS

With clean data flowing and the account architecture rebuilt, the numbers shifted quickly.

Search Impression Share went from 25% to 69.4% and the peak MER improved by more than 5x.

With effective conversion tracking and a managed product catalogue feed the numbers could now be trusted and Juliet Dunn had clarity on the campaigns that were generating sales. A data exclusion helped to clear previous data contamination and help the system learn from a fresh start. As the bidding algorithm could then also train on real purchase data, it began to allocate budget to the moments and audiences most likely to buy, making the spend more efficient.

WHAT THE CLIENT SAID

"Having a Google Ads audit by Nutshell has helped our business hugely. We were upping our ad spend constantly assuming we would get better results but not seeing improvements. Julie and Sophie highlighted fundamental set-up mistakes we never would have discovered alone and helped us spend our money in a more concentrated, specific way to make sure our ads were generating sales, not just views. They also ensured we had clear and accurate conversion figures so we know exactly where our spend is going."

Michell Lewis, Head of Sales